MANIFESTO

For decades, tourism destinations, particularly cities like Venice or Paris, have intensively relied on the tourism market and Architecture has always represented an attractive force. However, they are now experiencing what is called the “overtourism” phenomenon, with ever-increasing tourist numbers and is mostly known for a few “instagrammable” glamour sites.
What can we expect from this new era of too much tourism?

Unsent Postcard answers inverting the process and celebrating significant, intriguing and rare architectures, streets and urban features through the recovery of an unused medium of communication, the postcard. This project enlarges the concept of beauty and invites travellers to consider a wider range of places, take a moment to reflect on the experience and condense impressions in a few sentences on paper. Restoring the ideas of culture and sophistication of the Grand Tours, Unsent Postcard contrasts the consumerist and bulimic approach to travel with slower meaningful explorations.




“ What can we expect from this new era of too much tourism? ”