All postcards you never sent.

Greetings from an apartment 
Pop-up installation
Unfolding Pavilion
Venice, Italy (2018)

Concept image (2018).

Installation view (2018).

Greetings from an apartment is a specific selection of postcards depicting high quality and meaningful social housing projects almost unknown and “unseen” with a main focus on Gino Valle’s Giudecca complex. With their similarities and differences, the selected case studies offer glimpse of designated cities from another  point of view, related to local answers to the housing demand.

Following  the temporary nature of the Unfolding Pavilion, the Gino Valle’s selection has been available only for this event, encouraging visitors to take advantages of a short but intense moment and decide to have a printed memory of this unique experience inside a social housing  apartment and put on paper their first impressions.



For decades, tourism destinations, particularly cities like Venice or Paris, have intensively relied on tourism market and Architecture has always represented an attractive force. However, they are now experiencing what is called the “overtourism” phenomenon, with ever-increasing tourist numbers and being mostly known for a few “instagrammable” glamour sites.
What can we expect from this new era of too much tourism?

Unsent Postcard answers inverting the process and celebrating significant, intriguing and rare architectures, cities and villages through the recovery of an unused medium of communication, the postcard. This project enlarges the concept of beauty and invites travelers to consider a wider range of places, take a moment to reflect on the experience and condense impressions in a few sentences on paper. Restoring the ideas of culture and sophistication of the Grand Tours, Unsent Postcard contrasts the consumerist and bulimic approach with slower meaningful explorations.

“ What can we expect from this new era of too much tourism? ”


 “ Unsent Postcard presents alternative narratives of places and invites visitors to leave the touristic beaten tracks ”

Unsent Postcard is a fine-art small-format paper project, designed and curated by Giorgia Scognamiglio and Lorenzo Zandri, which aims at celebrating significant, intriguing and rare architectures through the recovery of an unused medium of communication, the postcard.

Giorgia Scognamiglio is an architect and urban designer from Rome, currently working in the Regeneration team of a London's borough.
Lorenzo Zandri is an architectural photographer and artist, currently based in London.
Both founders have a special affinity with photography and graphics, modern architecture, road trips and paper.

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